Leading second-hand clothing platform Thrift+ has launched their first retail preloved partner store with FatFace. Called 'Preloved. Reloved.', the online store sits alongside the new-in collections, giving customers the opportunity to also shop high quality second-hand FatFace clothes, with items available from just £10.
Thrift+ is known for powering fashion takeback services with renowned brands and retailers such as FARFETCH, Browns, and French Connection, but this is the first time they have extended their offering into powering partner second-hand stores. The preloved store is the next stage in a blossoming partnership with FatFace, who last month launched their own fashion takeback service, enabling any FatFace customer to purchase a bag online or in store. After returning their bag for free via a network of local drop off points, they are rewarded with credits to donate or spend online. Many of the FatFace branded goods donated are then listed in the preloved store.
"From our first meeting with FatFace, it was clear how committed they are to reducing their environmental footprint. It's really exciting to see such a household name make bold moves towards making fashion more circular - both taking responsibility for clothes at the end of their first life, and creating the preloved store, which brings second-hand clothes shopping to the mainstream,' commented Thrift+ CEO Joe Metcalfe. With the new resale offering as part of their service, Thrift+ expect to announce the launch of several more stores in the months to come.
The preloved store also marks a leap forward on FatFace's ambition to leave a positive impact on the planet. From sourcing 100% organic cotton, to powering their buildings with renewable energy and pledging that no FatFace item will end up in landfill, the brand is walking the talk. Speaking about these initiatives, as well as the partnership with Thrift+, Head of E-Commerce Liam Price said: "We're excited to be partnering with Thrift+ on supercharging our sustainability efforts with the addition of the preloved store, complimenting the great work already being done across the brand."
Speaking more widely about the future of fashion, Metcalfe added: 'Collaborating with retail partners is at the heart of Thrift+'s approach, and offering a re-sale as well as takeback service is an important step on our path towards powering the circular economy for fashion. Circularity in fashion is just beginning, but the rate of change is accelerating.'