Smile Plastics praised in Sunday Times

Green Angel Syndicate investee company, BetterPoints, was commissioned by Warwick District Council to help them motivate and encourage local residents to travel actively and to use their ‘Park and Stride’ car parks rather than city centre parking. 

The four-month pilot scheme, which ended on 31 October, used the BetterPoints platform to encourage people travelling to the town centre to ditch their car and walk, cycle or use public transport instead. The smartphone app rewarded them with points they could redeem on the high street or donate to charity. 

Together, participants travelled 46,700 miles more sustainably and saved over 16,000kg of CO2 emissions. 

Speaking to the Kenilworth Weekly News, Councillor Alan Rhead, Warwick Portfolio Holder for Environment & Business, said: 

“I am so pleased to see that the scheme has enabled meaningful change for those who live, work, visit or shop in Royal Leamington Spa, and has made a significant reduction in carbon emissions in the town. I would encourage everyone to continue using the app to track their travel, and keep an eye out for any future schemes. 

“However, there is much more to be done if we are to significantly improve the air quality in our towns. We are currently working on ways to make this improvement, which will encourage even more people to walk or cycle.”

To register for this event please CLICK HERE


This event, led by Green ANgel Syndicate portfolio company, BetterPoints is to encourage people to sign up to a Climathon they are running in Sheffield on November 13th.

This is to address:

The UK consumes 1.8m electronic items per year and less than 20% of that waste is recycled.

It is estimated in Britain each year we throw away a million tonnes of e-waste.

E-Waste equates to 70% of overall toxic waste in landfill.

More than a third of parents whose children were aged between five and 16 do not have access to a laptop or computer.

The UK is one of the biggest producers of waste electrical and electronic equipment (WEEE) in the world. We consume 1.8 million electronic items every year, yet we recycle less than 20% of our e-waste. Meanwhile, over 30% of parents with school-age children report their child does not have access to an internet device for online learning.

On 13 November, BetterPoints is bringing together a multi-disciplinary group of people for Climathon Sheffield, to take on this challenge: ‘How can Sheffield turn electrical waste into practical tools for people that need them?’

A diverse group of participants – from hackers to policymakers, entrepreneurs to academics, students to business leaders – will meet online to tackle the challenge of local WEEE and its impact on the environment.

They will be joined by a number of experts, including Chris Dymond from Sheffield Digital, Dr Hywel Jones from Sheffield Hallam University, Professor Lenny Koh from The University of Sheffield and Robert Walker from Sheffield City Council.

Climathon is a global movement that organises locally; a city-based programme that offers a clear pathway to climate action. At its core is a yearly ideathon that takes place in hundreds of cities across the world.

The Sheffield Climathon will be preceded by preparatory webinars on 10 and 12 November. The first will set out the circular economy of e-waste and its impact on the environment; the second will look at the issues and challenges faced by those residents in Sheffield who do not have access to technology, skills or confidence to get online, or who are unable to gain access to services due to having no connectivity.

Interested in joining us? There are still places. Simply register here – it’s free!

Whether you’re a student, business leader, policymaker, charity worker, or local resident interested in fighting climate change in Sheffield, your contribution is welcome.

CLICK HERE FOR THE FULL ARTICLE (may be subject to subscription)

We recommend reading the article but here is the mention and one of the amazing photographs of the quirky, eye-catching kitchen.

"This house is full of character and quirk — the eye-catching kitchen island and workbenches, all blue and black speckles, are made from a mix of recycled chopping boards and milk bottle tops by the Swansea company Smile Plastics."

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