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BetterPoints and the London Borough of Sutton changed local travel behaviour by 82% saving 2 tonnes of toxic emissions in just 6 months between July to December 2018.
London Borough of Sutton behaviour change results:
82% who participated changed their leisure travel behaviour
51% who participated changed their work travel behaviour
48% who participated increased their levels of physical activity
55% in Sutton said their new behaviour is likely to be permanent
61% of participants now more aware of issues around air quality
Toxic emissions for better air quality in Sutton
2,921 car journeys replaced by active/sustainable modes
1.2 tonnes of NOx saved
1 tonne of CO2 saved
Air Quality innovation for a less polluted Britain
New Air Quality alerts were pushed out through the app to increase awareness of air pollution. BetterPoints developed Ecological Momentary Assessment techniques into their system and measured the change in behaviour that resulted from better knowledge of air pollution levels.
Becky Chapman, Smart Place Project Manager - Sutton, said “The BetterPoints programme had a high rate of engagement showing genuine behaviour change for participants.”