Smile Plastics is a materials design and manufacturing house making exquisite hand-crafted panels from waste materials. Rosalie McMillan and Adam Fairweather launched the business in 2015 at the London Design Festival and didn't realise quite how popular their product would be. Constraints on production capacity and a lack of time meant that investment was very much needed.
Smile secured investment through Green Angel Syndicate in August 2019, along with funding from the Welsh Government and WRAP. Smile had a clear scale up plan, which investment from GAS enabled. The company has now bought new equipment, increased production capacity and more than doubled its team.
Smile elected GAS Chair and investor John Hinnigan as Chairman of their board. He has helped the company put together a business case and secure further investment. GAS member Colin Nunn also sits on the board as a Non Executive Director, providing advice on the financial side.Read full Case Study
John is really passionate about what we do – he puts a lot of time and energy into supporting us. He’s involved in strategy and some operational decisions too. It’s a pleasure to have him as a key part of our business, as we’re aligned personally and professionally. He brings experience in industrial manufacturing and has a good understanding of this rather niche market.” Rosalie McMillan, Founding Director.Rosalie McMillan, Founding Director